Vly is one of Europe’s most exciting plant based food makers. Transparency is at the very core of Vly’s brand. Their commitment to transparency inspired us to create a musical track out of actual reactions to their new chocolate milk: from “could be sweeter” all the way to “Sh!# that’s good!”. This B2C product launch helped establish the brand as a benign rebel that’s not afraid to criticize the ad industry and the food biz. 🌿