Creative Director / Copy
Screenshot 2022-12-21 at 12.27.32.png

REAL REACTIONS by VLY

Vly is one of Europe’s most exciting plant based food makers. Transparency is at the very core of Vly’s brand. Their commitment to transparency inspired us to create a musical track out of actual reactions to their new chocolate milk: from “could be sweeter” all the way to “Sh!# that’s good!”. This B2C product launch helped establish the brand as a benign rebel that’s not afraid to criticize the ad industry and the food biz. 🌿