Despite its rich flavor, Jägermeister is seldom associated with complexity.
To solve this problem, we turned to our brand’s natural partner: music.
Together with scientists, we developed a musical experience that alters the perception of taste.
Play, drink, and feel how each sound amplifies a different flavor. 🕺
We activated communities who care about flavors and music with multi-sensory tasting experiences in several markets:
We created a music video that communicates Jägermeister’s complexity through danc: