Creative Director / Copy

About

b. 1986, HK.

CLIENTS:

🤝 Klarna
🤝 Evian
🤝 Smart Cars
🤝 Riot Games (League of Legends)
🤝 Jägermeister
🤝 My mom (I help her look cool on Instagram)
+ more

AWARDS:

🏅Clio Music
🏅Clio
🏅D&AD
🏅Cannes Lions
🏅ADC Germany
🏅New York Festivals
🏅London International Award
🏅Golden Award of Montreux
🏅Die Klappe
🏅Radio Advertising Award
🏅FAMAB Integrated Brand Experiences
🏅Bea World Festival
🏅Galaxy Award

WHAT I DO:

✅ I lead and evolve creative departments to hit KPIs
✅ Plan and develop brand platforms
✅ Create global campaigns from concept to execution
✅ Craft copy and develop brand stories
✅ Maintain a love-hate relationship with strategy
I distill some pretty decent gin, too.